Export of silver jewelry to the European Union
Although Peru is the first country in production of silver worldwide and achieved high levels of silver produced, only a small percentage is exported with value added. One of the plans that could be used to change this reality, it would be through the export of silver jewelry, is also the most viable solution.
That is why we will show the profitability of exporting silver jewelry by giving it a better use. The profitability of this business will depend on the acceptance to be achieved within the selected market.
Although Peru is the first country in production of silver worldwide and achieved high levels of silver produced, only a small percentage is exported with value added. One of the plans that could be used to change this reality, it would be through the export of silver jewelry, is also the most viable solution.
That is why we will show the profitability of exporting silver jewelry by giving it a better use. The profitability of this business will depend on the acceptance to be achieved within the selected market.
To achieve this requires a market study, for which information is needed, which is obtained using the survey below
Survey
1. Sex:
a) Male b) Female
2. Age:
a) 15-24 b) 25-34 c) 35 - more
3. How often do you buy jewelry?
a) Every week b) Every month c) Every six months d) Every year - more
4. How important is it to you the quality in jewelry?
Less a) 1 b) 2 c) 3 d) 4 e) 5 More
5. How important is it to you the price in jewelry?
Less a) 1 b) 2 c) 3 d) 4 e) 5 More
6. How important is it to you the variety of designs in jewelry?
Less a) 1 b) 2 c) 3 d) 4 e) 5 More
7. Which items of your choice?
a) Rings b) Trinkets c) Necklaces d) earrings
8. Do you prefer silver or gold in jewelry?
a) Silver b) Gold c) Both
9. What kind of design you like in jewelry?
a) Classical b) Filigree c) Modern
Oscar Vilela Vargas / Kleins Jukic Betteta
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